As a Frankfurt-based advertising agency, herr schmidt was particularly pleased to be responsible for the online edition of the Frankfurter Allgemeine. The campaign claim “There's more behind it” developed by herr schmidt summarized the FAZ's in-depth journalism and pluralism of opinion. In close, collaborative coordination with the editorial team, topics were selected from the current focus areas and subsequently developed for the print and online campaign. We also spent a long time looking after the FAZ's subscriber acquisition and online job market, which, like the print edition, is essentially aimed at specialists and managers. As with the online campaign shown here. Traditionally, only around 8-10% of the target group are willing to change jobs, as there is a high level of job satisfaction. We have ruthlessly exposed the fact that this satisfaction is actually just a lack of demands and that they are actually suffering from bore-out. With success: in a W3B survey on job portals, the FAZ online job market was able to significantly increase both its relevance and reach among specialists and managers. The number of applicant profiles on the FAZ job portal also increased noticeably after the campaign. We also developed the website templates and the campaign for cooperations with Brigitte, Focus and Mens Health, in which the online portal was implemented and advertised to the target group. Unfortunately, the F.A.Z then completely outsourced the online job market.
