herr schmidt, the advertising agency from Frankfurt am Main, was responsible for the product launch of the abrazo brand from Oscar Weil.The new product has an absorbent sponge on one side and the typical abrazo steel wool including soap core on the reverse. herr schmidt developed the product name PINKY, the logo, the packaging design, the POS display as well as the sales folder and the trade communication.Subsequently, language and size adaptations were developed for other markets, such as the UK and the Netherlands.Unfortunately, PINKY was unable to establish itself due to its high price and the fact that the soap core was quickly used up and disappeared from the market after a while.
