Wilhelm Schäfer GmbH owns the distribution rights for the Japanese brand “Takeuchi” for Germany and Poland. Takeuchi is regarded as the Mercedes of compact excavators and is sold to and via independent construction machinery dealers. The Takeuchi excavators are refined with additional functional components at the Heppenheim site - similar to AMG at Mercedes. Takeuchi was perceived as too expensive on the market, which also had a negative impact on tenders.
Branding and digitalization have been the focus of the herr schmidt advertising agency's work since 2015. Comprehensive awareness measures for end customers in the garden landscaping, building construction/civil engineering, ancillary construction trades and local authorities sectors, as well as sales marketing to retailers, have established Takeuchi as a premium brand.
In close collaboration with the client, herr schmidt develops the requirements and briefings together, then develops impulses and creative solutions for trade communication, including the sales app and measures for the end customer. In addition to the realization of the literature and the digital presence on www.takeuchi.de the blog www.takeuchi-blog.de, these include the product and image campaign, online advertising, SEA / SEO as well as content development and support of the social media channels.
