THE MARKETING AGENCY FROM FRANKFURT.
Brand strategies and brandmanagement in times of growing complexity.
As a marketing agency, we are more than just a think tank for ideas and campaigns. Strategic brand development and brand management are among our core competencies.
In our role as a marketing agency, we also support our clients in developing marketing and communication strategies, as well as in creating specific marketing plans based on their budgets. This includes setting medium- and long-term marketing objectives along with corresponding KPIs, which enable a cohesive alignment of initiatives and facilitate their evaluation.
Is this your typical marketing tool?
The complexity of marketing is increasing just as rapidly as the pace of the market. Without proper marketing planning that encompasses all disciplines, efficiency and effectiveness cannot be guaranteed. As it usually requires the involvement of several departments, rapid implementation often fails at this stage. At best, companies may move quickly but without a plan, running in the wrong direction or in all directions at once.
However, the consistent development and maintenance of differentiating brand values are not only crucial for a sustainably increasing company value. Stringent brand work also reduces marketing expenditure in the long term, because established brands enjoy a level of trust that pays off. Strong brands therefore have clear advantages when launching new products and services, are more resilient and get through crises better. Strong brands always adhere to the defined brand values – regardless of fleeting trends, personnel changes in the company or agency turnover. This adherence provides orientation, both internally and externally.
What our customers think of herr schmidt
“For almost ten years, the agency herr schmidt has supported us with a wide range of tasks. Whether on, off or below the line, whether in B2B communication with our retail partners or in end customer activation - the agency has always delivered solution-oriented work.Open communication and short decision-making paths make it possible to implement tasks quickly and efficiently. Together with herr schmidt, we were able to implement our projects efficiently and successfully and establish the Takeuchi brand in terms of communication.”
Wilhelm Schäfer GmbH
Marc Brücher
Head of Marketing Takeuchi
“I have enjoyed working with herr schmidt's team for many years. Both at General Motors Europe and at DB Schenker, we have successfully realized complex international marketing and communication projects together. I appreciate herr schmidt's creativity as well as their in-depth understanding of market requirements.”
DB Schenker AG
Bärbel Reuter
Head of Marketing Operations
“herr schmidt has been looking after various TÜV SÜD Group companies such as “Industrie Service”, “Product Service” and “AG” for 16 years now. The international communication of our services, which require a great deal of explanation, in conjunction with our global management structure with the global marketing department in Singapore, pose particular challenges. Even under these conditions, herr schmidt always delivers excellent results. We can only recommend the agency.”
TÜV SÜD Industrie Service GmbH
Andreas Bauer (CMO)
Head of Marketing & Sales
“The advertising agency herr schmidt has been a reliable partner for me for many years. Always ready to listen, creative ideas, up to date. Whether website, print, influencer marketing or social media - for me, they are an indispensable partner who also knows and understands the medical technology industry in particular.”
SmartResQ - CorPatch
Steffen Stegherr
Chief Sales Officer
Marketing with experience
Many brands, such as DB Schenker, eprimo, Frosch, Saab, Leica, FAZ.NET, Subaru, Dr. Oetker, Euroshell, VDI Nachrichten, Takeuchi, Bentley, Stuttgarter Versicherung, and many more, have been successfully developed and managed over the last 25 years by herr schmidt managing directors & owners Kersten Reininger & Thomas Leyerer using our strategy and brand models. A wealth of experience from over 25 years of marketing work for large corporations to regional SMEs, both B2B, B2B2C and B2C, in a wide variety of industries with the most diverse sales models and specifics, enables the team to quickly familiarize itself with new areas.
Kersten Reininger
Managing PartnerCommunications expertPrivate lecturer for marketingat the Fresenius University of Applied SciencesIHK examiner for marketing specialists
Heike Leyerer
Creative Director & Head of CreationCommunication DesignerIHK trainer media designerIntegral-therapeutic art educatorArtist
Thomas Leyerer
Managing PartnerCommunications managerParamedic
Marketing workshops - first think ahead, then think it out.
The elementary disciplines of brand development, brand management and brand communication sometimes take a back seat in companies. This may be because corporate resources are allocated differently in critical times, because long-term strategies are lacking, or because personnel continuity is disrupted. The measures that remain are then usually only of a tactical, short-term nature and do not achieve a sustainable, value-enhancing effect. Let he who binds himself be tested. As a marketing agency, we are also available as a sparring partner, depending on your needs and wishes. This is also the perfect opportunity to get to know the agency and its way of thinking and to form an impression. We also offer four tried-and-tested marketing workshops, lasting one or two days depending on the initial situation and scope. The scope of services includes preparation and subsequent documentation.
Our Workshops
What does a brand stand for? A rational argument? Facts are constantly changing. And if not the facts themselves, then the environment and therefore their evaluation. An example: a 48-hour delivery time? In the age of “Amazon Prime”, that’s downright unreasonable. Brand values, on the other hand, are much more enduring and last for many years or decades. They therefore play a far greater role in purchasing decisions and brand loyalty.
Those who know and serve the true motives of their target group have golden times ahead of them. The same applies in reverse. In our driver-barrier analysis, we get to the bottom of the target group. Which drivers and barriers are relevant and where is their potential? In most cases, there is insufficient information about the target group. This is where we conduct qualitative primary research and in-depth exploratory interviews with our partner companies.
If you only use individual measures or channels, it’s like fishing: it can work, but it doesn’t have to. However, if you create a communication network, the target group becomes inescapable. We work with you to work out how tight the net needs to be and where it is best to cast it in the future. Which communication channels are relevant or indispensable with regard to the target group and objective, and which are “nice-to-have”? How do your target groups use media and how is this changing? Where can your company and your brand distinguish themselves from the competition?
“From hand to mouth.”
This is an apt description of the vast majority of content strategies. An editorial plan that only focuses on holidays and “towel day” is not goal-oriented. Many companies still underestimate the potential of online/social media marketing, although it has now become one of, if not the most important communication discipline. We develop a clear strategy with you by defining the messaging dimensions, values, channels and content topics. This then serves as a blueprint for content development, which leads to measurable success, be it increased awareness, reach, interaction or conversion, and pays into the brand in the long term.