THE B2B AGENCY FROM FRANKFURT.

B2B brand development and management

The importance and benefits of a strong B2B brand are far from universally recognized. In most B2B companies, advertising activities are limited to rational, ad hoc sales communication. As a result of increasing transparency, factual advantages often suffer from an ever shorter half-life. The answer to this is new, sustainable differentiating features that must be developed to strengthen the B2B brand. This is where we provide advice, conduct brand workshops and work with clients to develop a clear and valuable position in the market.

B2B target groups are versatile

While consumer advertising involves 1:1 communication, B2B communication usually involves several stakeholder  in the decision-making process, often characterized by very different motivations. For example, an excavator operator has different needs than the managing director involved in the purchasing process. Additionally, the different motives become relevant at different points in the decision-making process. Last but not least, communication media and customer demands are changing. As a B2B agency, we take these aspects into account and don't just focus on the customer.

B2B communication in the digital transformation

Digitization - the term alone triggers question marks and uncertainty in many places. Our focus is on the digitalization of marketing processes. We weigh which digital strategies really makes sense and are effective for the customer - and how they can be expanded in the future as digitalization continues to advance. Which processes can be simplified digitally? How can initiatives be better measured and optimized? How can we address target groups more individually? Can the brand experience be improved for the customer? The results are measurable and lead to improved sales results.