herr schmidt was the lead agency in Germany for the small, but fine all-wheel drive brand Subaru. In addition to the brand strategy, the advertising agency from Frankfurt am Main developed all the launch campaigns for new models, as well as the regular sales campaigns to end consumers and the independent dealer network. In the print sector, this included TV advertising as well as wide-ranging national and retailer-specific, locally targeted print, radio and out-of-home campaigns, direct marketing, trade communication, showroom equipment, festival events, giveaways and much more. herr schmidt looked after Subaru from 2006 to 2016, during which Subaru was able to quadruple unaided brand awareness, triple advertising recall and double the willingness to buy with almost the same budget (source: New Car Monitor). „It was a hell of a ride.“