“Introducing a new brand every month.” There is no more fitting way to put it when herr schmidt Werbeagentur has developed, managed and realized the campaigns for around 14 Paramount cinema films every year as the lead agency. In order to make the blockbusters known to the respective target groups, we realized all campaign elements, from classic advertising including TV trailers, radio spots, outdoor campaigns, content development and support for social media channels and online campaigns, support for cooperations to the design of the premieres and the decoration design in the cinemas. We supported Paramount from 2008 to 2020. And then came Corona. But hey, it was great fun for 12 years.