Infraserv Höchst is the operator of Industriepark Höchst, one of the largest and most successful chemical and pharmaceutical sites in Europe and also the leading site developer and expert in chemical-related services. And with around 3,000 employees, it is one of the largest employers in the Rhein-Main region. Digitalization and artificial intelligence are opening up new potential for the company outside the industrial park, in addition to the high level of technical expertise of the experts. In addition to the homepage of the company website, herr Schmidt successively designed the new content and the design of the most important core service areas, such as company health management and facility management. In addition to an e-mailing and LinkedIn campaign for permit management, herr Schmidt is also responsible for an offline and online campaign for occupational health management in specialist publications, LinkedIn and a lead campaign on Meta and Google. The campaign focuses on the high level of sickness-related absenteeism, which is a major burden on companies and the economy as a whole, as absenteeism has doubled in recent years. Workplace health promotion beyond the legal requirements therefore offers great potential, if not an indispensable responsibility for companies. The campaign focuses on the main reasons for absenteeism and the resulting consequences for companies.