Health & Pharma is one of the main areas of expertise of the herr schmidt advertising agency, for which the special unit “Schmidt Health” was set up. The special feature: an individual team is put together for each client specifically for the specialist area. Schmidt Health also has an expert network of doctors from various specialties, hospital staff and pharmacists who can be involved as a panel at an early stage of the conception phase. HRA Pharma entrusted the agency with the launch of the latest generation of emergency contraceptives (morning-after pill): ellaOne. Instead of using the active ingredient levonorgestrel like all other emergency contraceptives, ellaOne relies on the new active ingredient ulipristal acetate. Instead of the previous 24 hours, the new active ingredient prevents the possibility of pregnancy for up to 72 hours after sexual intercourse. The herr schmidt advertising agency developed a whole range of different print materials for use in doctors' surgeries, pharmacies and advice centers to make the benefits of the new active ingredient known and explain them to the target groups of prescribing doctors, pharmacists and patients. ellaOne has now changed ownership.