CorPatch® is a product from the Danish start-up company SmartResQ that helps laypersons to perform effective, high-quality resuscitation in the event of a witnessed cardiac arrest in order to achieve a higher chance of survival and a better outcome. To communicate this sensitive topic, herr schmidt developed a social media campaign for Facebook, Instagram and LinkedIn that uses target group-specific commercials to generate attention for the problem, which can affect anyone at any time, and at the same time demonstrates a solution with CorPatch®. herr Schmidt also developed brochures for B2C and B2B use.