Badenova is a regional basic supplier in the Baden region based in the Green City of Freiburg. In order to differentiate itself more strongly from traditional discount providers, badenova has expanded its traditional product portfolio to include communication services in order to offer additional incentives as well as bundles and cross-marketing activities in its home region. Special tariffs, such as for fans of SC Freiburg, for which badenova is a sports sponsor, were also creatively implemented by herr schmidt. The advertising agency herr schmidt from Frankfurt supports badenova in acquiring new customers with various websites and landing pages, flanked by direct marketing to advertise the individual tariffs and bundles.