Sales marketing is the most important communication discipline at Alte Leipziger, as the insurance company sells its products through independent brokers and agents. These target groups are the focus of sales marketing alongside the internal target groups in the company's own directorates. Alte Leipziger uses eye-catching measures and mechanics such as mailings, advertisements or literature, videos and animations, POS material and roadshow material to achieve positive differentiation among independent brokers and agents. The insurance industry has to distinguish itself in the face of tough competition from a large number of insurance companies. Both in terms of products and communication. The Frankfurt-based full-service advertising agency herr schmidt contributes concepts, ideas, realization and concentrated experience in the financial services sector for sales marketing.